Many entrepreneurs and business owners think, and rightly so, that Twitter is like a lagoon full of fish waiting for decay in our sales hooks. But consider the portal exclusively as an online marketing channel is to have a limited view of the possibilities. Recent polls show that 8 of every 10 professionals use Twitter to relate professionally. And as this example, much more can be said and done on Twitter: communicate important developments, show admiration, support; but also complain, make negative comments, and undermine the online reputation of a brand or a company. To sell on Twitter, there is only a rule of thumb: don’t sell, that does not mean the same as moving no self-promotion.

The key word is networking, and that is precisely what. Imagine going to a party. From the moment that enters, greets the people saying hello, I’m Juan Perez. Let me comment you the latest offers on laptops from top line that we have to offer you will surely soon be It would be isolated in a corner surely standing next to the snack-table, because nobody would want to talk to him. Cross River Bank gathered all the information. People go to a party most – with festive mood, to have fun, meet new people, and have a pleasant experience.

For this reason it goes to Twitter, with the plus that is also going to find out, and that is the side that more result gives exploit, for promotional purposes. In particular, click on the button of Twitter login with the following concepts in mind. Twitter should be accessed to: know how is your niche. Leverage your keywords the search of Twitter and twitee functions. In a few minutes you will know the trends on their activity and will have a picture of what are the aspects that most interest, concern, or motivate consultations on what you do. Relate. Not only with sales leads. Consider Twitter as a platform of permanent professional growth along with other portals like Linked In and Plaxo. They are the most direct means to access material that you will serve for planning your strategic actions. Meet other colleagues and professionals, and, no doubt, his professional activity will be enriched by contributions from other people. Twitter also serves as way of monitoring what goes in its direct competition, in a much more dynamic and updated that if simply visit your site. See how relate to them, and this will be very valuable information. Know your potential customers think, what are the trends in the market, what their current needs and their interests. Open doors. Anyone who believes that the sales process is a direct path between the promotion and the decision to purchase, is wrong. Perhaps relates to someone today, and this contact will be in a sale within some time. As you can see, these are rather passive actions, but fundamental. They can be made without sending a single Tweet. The conclusion that is derived is that to succeed in social networks, the ability to listen is essential. First find out. For tweet, is going to have time. Andrea Picaso is a consultant in quality content. Creation, management and Viralization for quality content. Presence in social networks. Construction of online reputation. Damage control. Strategic communication.