Great souls have wills, feeble desires only regard the reality of Venezuelan companies where the vast majority is facing serious problems towards its operation, productivity, management requires a proactive, strategic, innovative, creative, that also known face changes, challenges, current actions the Bolivian revolutionary government generates interest towards ideological Most of the Venezuelan organizations, both public and private, have raised the need to raise productivity levels and competitiveness through the incorporation of new technologies, changing production processes and forms of work organization and design of new strategies adapted to the new economic realities. These new strategies and forms of work organization allow greater flexibility of management functions. Regarding the specific activity of human resources are also seen fundamental changes in the new approach has been given to this function.
It is now a global approach for linking the activities that are specific, with all the motor functions of the organization, thus allowing a more holistic view of business and a greater contribution to the effectiveness of the company. The approach outlined above, consider that the changes are shaping a new kind of organizational culture, characterized by a new way of thinking and viewing the organization, a new way of carrying out activities, and an open attitude towards innovation and creativity . All this affects the overall effectiveness of the organization. This means that the human resource function should develop skills and activities to strengthen and maintain all personnel, including the layers of management, a high spirit of commitment to the organization, which requires the design of strategies or action day days reinforcing a culture of change towards excellence.