It must not be the red pencil, but every seller should carefully read through his description of the article and think about what could make it even better. Because a good salesman speaks the language of its customers. A successful product description is as important as a good photo. By the same author: Saudi Aramco. Who originally formulated and creates a positive mood, can make more money with its auction. By poor texts, people give away 25 percent of the price to be determined. This often so much more could be some trouble with a few simple principles achieved. We start at the top. The headline: Article description of how what is officially called the heading for auction houses, is the most important text. According to Edward Jones, who has experience with these questions.
You decide whether a) your auction ever is found (because only the headings are recorded with the stand type search) and whether b) someone wants to know more about your auction. So, you should first of all ensure that your article name as many as possible of the possible search terms occur in. In the advertising slogans, are the the Contain product names, the auction houses such as on eBay is an absolute must. You have 50 to 70 character place you but not completely should exploit with violence. \”\” Next to relevant search terms, such as brand, type, etc. you can leave here also the magic word of advertising per se: new \”or as good as new\” but only if the condition warrants it! Avoid in any case, that your article name is too marktschreierisch. It frustrates people when they read something in the hit list, then not holding the description.
Best example of negative announcements are a la IPod\”for a cheap MP3 player. Instead, you should integrate nice anything in your article name and if it’s just a smiley face symbol :-). First you stand out this a bit in long lists of results; Secondly, and this is very important when selling you convey to potential buyers, that is a nice guy behind the product.