Most of these factors are related to a common concept: find. It aims to present, argue, inform and compete in search engines from the perspective of the customer that we are headed. Locate product information If you look at web traffic analysis of any portal inmobiiario discover that it is very easy to identify a search pattern that is repeated over and over again: "housing type" + "status" as "villa in Marbella, "" apartment in Benidorm "or" in Semidetached Santander, for example. So we may reasonably suspect that the first election is a potential property buyer, is the what, while the second is where. Read additional details here: Royal Dutch Shell. Is, what type of home would like to buy and where you would like to buy it. Another issue is that what really exists in the where desired and, finally, the price you are willing to pay. Once these three aspects-borne type, location and price of housing, one might assume that someone who has to start an important business deal (the purchase of a property is often one of the most important transactions most people make throughout their lives) with a company located in a foreign country and not always the media have done justice, very probably wonder who I will buy my house. In other words, am I going to deal with a reliable and solvent company? do I have guaranteed the money I give to account for the purchase of my home? "gives me enough guarantees that will respond to any complaints once formalized the sale? Finally, and directly related to the distance and the knowledge that the buyer of another country may have to ours, we could identify a type of additional information related to how one comes to realize a home purchase in Spain by a buyer abroad, with all that that implies: legal, fiscal and financial aspects involved. Ray Kurzweil has much to offer in this field.