Alejandro Zuzenberg (Manager of Google Online) also showed in a way to explaining how to use Adwords and tips for the use of the same. The talks that conveying experiences of use. One of the talks was on e-commerce, which was dictated by Nicolas Fernandez. Mr. Fernandez basically what aired on the talk was the experience that he has had in its e-commerce projects.Fernandez also explained broadly as it is the work of SEO, and how to deal with the customer in providing you a web based e-commerce solution.This was the talk with more opinions and different views that I noticed.
There were those who saw the talk as very good, since Fernandez used a very simple and clear language to communicate their experiences of work, in addition to make sentences clear when it comes to close each tip or idea that I wanted to convey (i.e.: seeks to creativity, there to reinvent the wheel, you have to take advantage of the community and join, does not generate a new).Can also think this talk got a little more since it came a break and recurring technical problems that took over the attention of several. The other side of the coin is a little unfair techniques were named in the talk and even perhaps a little serious capture movement on our site, you’re techniques are called Viral Marketing, clear examples of this type of techniques is the spam, or to impersonate two users in a forum that establish a conversation by encouraging a product they offered.The approach of this type of techniques caused a rejection in a large part of the listeners. By themes of time, I can not put me to appoint each chat, but in my opinion are encompasses two types of classification that I could give them I. There was also a loss of the talk of MTW Studios (Uruguayan company that has done work of design as for example drawing the small hero). Summary I believe that it is the only part of the post that I give a completely subjective opinion; Yes, was an event completely marketer, is bad why?, No, no, personally I had fun, I met friends and I changed the routine for a few hours by a rare event. The public was generally from what I saw with hunger for content, which may be true, but those who were mentalizados that this was not an educational event I think we more or less piloteamos it well. Beyond the constant technical problems that bother anyone, who didn’t really understand was the attitude of much of the public which consisted of staying seated angry criticizing to the necktie of the speaker, since to pay 200 pesos to stay me criticizing you contributing with noise pollution high prefer lift me and I leave the event, but in the end.