comevis new audio branding and service design developed for Voxtron Cologne, October 2013 the experts for auditory brand and service communication by comevis have an audio branding for Voxtron and service design. “A technologically innovative company to make sympathetic, but also at the same time powerful audible was a challenge for all parties involved: In the case of this technology company should be that the future not to electronically, sterile and cool sound and thus creates an acoustic odds with the brand values of Voxtron ensured,”, explains Stephan Vincent Nolke, Managing Director of comevis GmbH & co. KG, the special task. The combination of music and voices Voxtron now gives the correct sound. The musical elements combine technology, strength and innovation.
The male voice positioned the brand Voxtron powerful and competent, while the female voice conveys sympathy and humanity. Voxtron belongs to the leading manufacturers of Software for customer interaction. Banks, insurance, utilities, Commerce and industry rely on our multichannel solutions. Our strengths to make audible and transfer, in particular on our most important customer-service touch points we opted for the implementation of audio branding. With comevis, we have chosen our industry-leading team of acoustic brand management, service design and customer experience. Voxtron’s core values have been convincingly worked out and recognizable audible made. “, says Ralf Muhlenhover, Director of Voxtron GmbH. As comevis in addition to the factors of sound choice of words, speech patterns, sentence structure and grammar for a company always again characteristically combined, n. makes tone in his advisor of voice if voice is to the brand”clearly. Here, deepened the meaning and function of voice of the corporate voice expert and describes this in particular in the context of brand communication.