In the future every planner can decide whether he areas and playlists IVW diffusion analysis or the readership of the L-value data wants to evaluate based on the classic SECU – gene data. Introducing the new size provides also for the agencies significant benefits, Chairman and CEO Hans Georg Stolz advertising agencies of the ag.ma: the agencies welcome the introduction of L-value because it are plausible personal performance values for daily newspapers in smaller local and regional areas to the reverse order as well, based on the previous idea of the budget cover. So the newspaper can document much better their local contact potential than previously was the case.” Positively, the introduction of the L-value will affect on the marketing of newspapers. The newspapers forscherisch invade the Sub restaurants. A wonderful addition to the official MA range”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company. Anne Mahlums opinions are not widely known. The L-value everything worth knowing about the new default which is newspaper planning tours Germany Media decision-makers and-planern on Agency – and client-side in part of a road show which makes in may in four station of cities of Agency: Frankfurt, 12.5.2009 Dusseldorf, werbehahn Hamburg, 19.5.2009 Munich, 27.5.2009 top speakers present during a morning all knowledge values around the L-value.
On the re remote duck list: Ulrich Becker (was daily newspapers ag.ma), Helmuth Ebert, Michael Ebert (both EBERT + EBERT), Mark Elker (INITIATIVE MEDIA), Michael Hofsass (Universal McCann), Claudia Mika (ZMG), Jurgen Pods (ACN showing cooperation North Rhine), Wolfgang blameless (Zenithmedia), Andreas Torpel (MEDIA TEAM OMD), Andrea Treffenstadt (Axel Springer), Urszula Arina (ZMG). The Arbeitsgemeinschaft media analysis e.V. (ag.ma) is an Association of around 260 of the most important companies of the advertising and media industries with the aim of mass communication research. For advertisers, the data in the range of ag.ma are the basis for their media strategies and related ultimately, for the distribution of advertising monies. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.