The Campaign runs at a time in the denim again is the major theme of the current autumn/winter collection.” As part of the global campaign, invited readers to the art of denim”in a Kronig supplement of Elle October issue in Italy, United Kingdom, Germany, Greece and the Netherlands to discover. In addition, multi-page Advertorials in the Brazilian, Chinese, Korean and Russian edition of Elle will appear. The extra issue tells the story of denim and introduces Denimistas (special VIP looks). Also show the headings look & yearn”and pick & mix” current autumn/winter looks like such as luxurious leather, animal prints and inspire new and contrasting combinations. At the same time, McArthurGlen starts in cooperation with Elle”the the type of denim award.
Here, the best denim stylists are chosen from all the participants of various countries. Between 16 September and 10 November 2013, the participants can their denim styling photos on the website of the art of denim/ELLE upload. The award is advertised in the October issue of the nine participating countries. A selected jury selects the winner, who put a styling for a fashion shoot McArthurGlen may. This will appear in the February issue in 2014.
The type of denim”is picked up also campaign in the General fall/winter, which will be present through print, digital and outdoor advertising in Europe. Luxembourg: 8/31 14.09. Roubaix: 14: 09 27.09. Troyes: 09 of 14: 28.09 Athens: 21: 09 09: 10 Salzburg: 26.09. 23.10. Roermond (near Dusseldorf): 02: 10 03.11. Serravalle (near Milan), Castel Romano (near Rome), Noventa di Piave (near Venice), Barberino (near Florence), La Reggia (near Naples): 04: 10 27.10. Neumunster (near Hamburg): 04: 10 19: 10 Berlin: 05.10 19.10 Cheshire Oaks (near Chester), Ashford, Wales (near Bridgend), East Midlands (near Nottingham), Swindon, York: 05: 10 20.10 Parndorf (near Vienna): 10: 10 05.11. McArthurGlen: Largest outlet Bert Reiber on the European market the McArthurGlen group is Europe’s leading owner, developer and operator of designer outlets, currently 21 designer outlets in eight countries. In 1995, the Group introduced the concept of designer outlet shopping in Europe. Visitors of the McArthurGlen designer outlets are attracted by the year-round discounts between 30 and 70 percent to the most sought after luxury, designer and lifestyle brands. McArthurGlen’s portfolio includes currently nearly 600,000 square feet of retail space. An additional 150,000 square meters are currently, including the 22 designer outlet of the group, which opens the end of 2014 in Vancouver, Canada as the first McArthurGlen designer outlet in North America.