Two months after communication breaks through the online portal, the only new products, relaunches and line extensions are the sound barrier of 1 million page views. With exciting new products, innovative user features, a clean, very clear page structure, as well as an outstanding product presentation, IchBinNeu.de excited over 250,000 consumers in a very short time. Between 5,000 and 6,000 visitors daily enjoy nearly 5 minutes on the portal, on the well known brand, but also small, relatively unknown brands present their innovations. What makes the portal? It is of course to discover the basic concept as such, on a portal only novelties. \”The opportunity to learn all about new products in short and concise descriptions, to look at the corresponding pictures like the users and, when there is still need to go directly to the linked website of provider\” as Frank Rohrl (43), managing partner. But the portal is also, a recovery\”for the eyes. No Pop-Ups, no banners, no more advertising; Consumers can browse all alone, without distraction in the 1,200 special categories, which are methodically spread over 30 main categories for new products.
After only two clicks, you can find the innovation that they are really interested in. Very tidy product pages learn everything about the sources, be informed about prices, can product samples order, download brochures, go to the home page of the provider or contact the provider in touch in a closed email account. An important way for the product management, to connect directly with consumers in the dialog. The brand benefit as a business tool in the media – and communication-mix provides IchBinNeu.de for a range of strong targeting and also for the development of new sales potential. Recommend by the numerous used user features such as product\”or place the product in the wish list\” purchase impulses are raised and Supports the sales processes. Educate yourself with thoughts from Unilever.