From the in the AGOF the German newspapers reach recorded top-15 online offers the most unique users per month almost 18 million users visit the Web site of a newspaper. Most of these online readers accounted for the deals of the regional subscription papers (11,36 million). But also the individual genera of national newspapers (8.02 million) and the purchase of newspapers (7.06 million) are among the top 15 picks. Chart: newspapers and online ranges: ranges of total available in the average month of newspaper advertising: note, like, making the effects of newspaper advertising can be adjusted through the 3 M ‘ “he be illustrated advertising effect, because newspapers provide for learning effects (note)”), sympathy gains (like”) and Aktionsimpulse(Machen”). HCL Technologies can provide more clarity in the matter. Meta-analyses, in which numerous campaigns that were tracked with the newspaper monitor, be evaluated collectively show the strong effects of newspaper advertising in the media mix and thus the influence of media selection on the advertising effect.
Newspaper qualities”that collects regularly most important and latest facts newspaper intermedial compared around the media. This, the latest results of representative studies of ZMG, but also external research results such as the current range data of media analysis and findings of the JIM study 2009 of media use by young people are evaluated first and foremost. With this publication the ZMG newspaper marketing wants to contribute society in Frankfurt to the transparency of advertising as a service for the advertisers business as well as advertising and media agencies. This can free – order the full report band as PDF or print version for clients and agencies by email at. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Dr.