Because if the customer in the sales pitch could be may still not fully persuaded, an anchor can be the giveaways, which remains with the customer and the sales not completely loses the binding to the customer. Should the customer are still in doubt after the conversation, his motivation is higher, then again to contact the company and to discuss any existing issues, questions have surfaced in which, once again, and to clarify after the receipt of the gift. Directly during the visit, the handing over of the giveaway can be a way to talk not only about the business, but to discuss other issues with the customer, and thus to reach him on a more emotional level. The mood is lowered once again as a result, the customer bring any other questions in the interview and is willing to bring a few minutes more for the representative of the company. Customer visits is in many ways ideally suited as a reason, to use giveaways.
Mailing amplifier of each mailing that is sent by a company for advertising purposes, benefits from the addition of an advertising article as so-called mailing amplifier”. If you send the same mailing once with and once without mailing amplifier exactly, you will receive a higher response rate (inquiries, orders, appointments, etc.) always on the mailing with promotional items. For essentially three reasons are responsible: first mailings with a plastic mailing amplifiers are often at the top on the recipient’s mail stack, because they are not as flat as the other envelopes. That in turn causes these mailings – is opened even if the recipient has little time for the post in any case. Other letters which are further down on the stack, may read later or not at all due to time constraints. The second reason for the superiority of mailings with amplifier is that the interest to read the sales letter of the mailings will increase if also a interesting or original gimmick is thematically builds a bridge to the offer and underlines the core message of the mailings.