DirectJobs launches attack on the financially strong competition at the same time with the Euro 08 also the first HD TV flickers commercial of job platform of DirectJobs about the Swiss screens. “This in the course of an integrated advertising campaign, which the slogan focus on a new job” to the name. In the spot, a shoe shine is to see which dreamed better professional life and returns it rudely on the ground of reality. “” In addition to the HD-spot, the campaign includes billboard advertising in the 52 largest German Swiss post offices, mini movies on the video portal YouTube “and ads on Facebook”. In addition, an online game on the hotel’s own website launches in which surfing holiday can be won in the value 2000.-CHF on 15 June. DirectJobs services there for five years and could turn so far almost no advertising for financial reasons. Credit: Michael Steinhardt-2011.
In the meantime, our service is high so good that we can take it even with the big competitors. That’s why our focus now, with minimal advertising budget, is at the Target audience to be seen”, indicates Andrea Arioli the supervisor of DirectJobs, to the information. DirectJobs, which has online current job over 30’000, can record in it when it comes to offer, with the competition quality and service and even markedly apart in some areas. For example, the platform provides only direct jobs without going through job centres, also an above average number of internship and part-time positions are available. Still keeps DirectJobs due to the low popularity, only a marginal share of the market. It is difficult to arrive to nationwide TV and billboard advertising the financially strong competitors, but we will find creative ways in the future to draw attention to us.” The TV spot we be found from 9.7 Monday also on YouTube under the search terms “Directjobs” and “keen on a new job?”. DirectJobs services was founded in 2003 and belongs to the AMB information AG.
The name is based, that places advertised directly by companies, so no jobs Stellenvermittlngen are offered. DirectJobs is a job platform in the Internet, which average 30 000 jobs current jobs online has. Possibilities available to the user of the site, quickly finding his dream job. In addition to intelligent search functions, direct online application and monitoring capabilities of desired company, attention of job seekers via email a daily update of jobs that fit his criteria. Since May 2007, students are students.direct-jobs.ch on the website a selection of over 500 internships and thousands of part-time and graduate jobs available.