Warner Bros. Consumer products and Sanrio GmbH are cooperating for a licensed brand collection for the EMEA area Warner Bros consumer products a collaboration with Sanrio, DC entertainment, the manufacturer of the worldwide success figure Hello Kitty, announce. The brand new brand cooperation presents Hello Kitty dressed as their favorite Super Hero Wonder Woman, Superman and Batman from DC Comics. Hello Kitty is a great choice for a major co-branding, which will increase both the range and the attractiveness of the DC Comics superhero and the Sanrio products,”as Brad Globe, President of Warner Bros. Consumer products.
This unique partnership brings together two leading brands, which enjoy a worldwide popularity. We are sure that the fans of the two properties of this cooperation will be delighted”. A cross-over of the figures is Kitty spin-off for years a classic Hello and our fans are always on the lookout for the latest collaboration,”so we are sure that Roberto Lanzi, operating officer, Sanrio co. Ltd. that This project soon a new collecting fever will reignite.” Our strategic focus “will be on cooperation with leading licensors and retailers, which reflect the power and the potential of this ground-breaking brand cooperation. We will work together, to develop that will bring innovation in licensing, must-own products”as Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer products EMEA. “We are thrilled with Warner Bros.
Consumer products and DC entertainment to cooperate and this Hello Kitty super powers to give,”says Stefano Mastropietro, COO, Sanrio GmbH. both Hello Kitty and the DC Comics Super Heroes can enjoy is sensation certainly great worldwide popularity, and this collaboration in the countries of the EMEA.” 2014 should superheroes Hello Kitty world come on the market, supported by a number of high-ranking license partners in the fields of clothing, accessories and shoes, stationery, publishing, cosmetics and food. About Warner Bros. Consumer products Warner Bros.