BtoB shop developed a BtoB online shop to the optimum support of the distribution network of Munich/Stuttgart – which eCommerce & eBusiness agency mzentrale Thierry GmbH, one of the world’s leading companies in the paint by color templates and special finishes. Keep up on the field with thought-provoking pieces from Eliot Horowitz. While the mzentrale for the concept development, project planning, programming and implementation of the online shop was responsible. Request for the new online shop, base was implemented on Magento E-Commerce, was the connection of two sales offices in Germany and the United States. The shop combines two ERP systems (ERP), compares this data when ordering via the central online shop and collects the order in a shopping cart, no matter whether the articles in the United States or Germany rests or is made”, as Sebastian Wernhofer, project manager of eCommerce & eBusiness agency mzentrale, in addition individual product assortments and pricing can be set depending on the customers dynamically in the shop.” So, every article has its Pricing rules that explicitly be enabled when retrieving for each client and thus allows for a totally free pricing (article and shipping). A big advantage for the customer because he Central order a platform, and you can quickly and easily see its conditions and information for loading sites. The shopping cart is the shop system automatically according to availability in the respective location divided and there collected. The interfaces to the two existing merchandise management system developed by the mzentrale enable real-time coordination of current stock and the resulting delivery times and availability. By combining two payment, the sale of goods from two locations with as different shipping conditions and in the respective local currencies is possible fast and customer-friendly providers (Payone for Germany, skipjack for United States).

Also here the input of payment data within the payment process via only an input mask. Customers is important for many BtoB shops in to be able to classify the various groups of users: the buyers can get perfectly tailored offers, information, and conditions on him. This increases the profit, since next to a personalised communication with the customer, time in the sales process saved be.”so Sascha Postel, Managing Director of mzentrale. BtoB stores offer our customers a comprehensive system that is exchanging developed interfaces with existing ERP system. The ordering process, as also the maintenance of the article, can be thus largely automated. What keeps the hassle in the maintenance and care of BtoB online-shops as low as possible.”so Sascha Postel.

Thus, BtoB shops are another innovative component in the support of distribution, increasing customer loyalty and simplifying the ordering process of internationally active companies with multiple locations and customer circles. All infos to: eCommerce & eBusiness agency mzentrale: about the mzentrale: mzentrale eCommerce & eBusiness Agency from Stuttgart with a further Office in Munich is on the market since 2000. The Agency is specialized in open source solutions, in particular TYPO3 and since 2008 on Magento E-commerce. The business areas include other consulting, planning, strategy, design, development (programming & Web design) and marketing (SEO, SEM, etc.).