How to use the magic of the brain for your company if squirrels kiss each other tenderly. Our brain can build the picture of two squirrels, which tenderly Kiss, before our mind’s eye, although probably few of us have ever seen it. Is it magic? No! Behavior scientists were able to demonstrate that the brain automatically supports us, when we are on the search for missing information. It is so-called perception guesses and thinks of something, which is based on his experience. Thus, it bypassed this missing information. The advertising industry uses this phenomenon, using its products better able to be anchored, still very timidly. Continue to learn more with: Abigail Black Elbaum. Well-known examples are the \”Print works\” to campaigns involving text and logo in an ad are omitted and yet everyone knows who it is.
Red Bull with wings, combined his product to offer a concrete Association to our brain, and when urban children actually on the trip to the country after the purple cow search, did something even this campaign. Then, accustomed to the brain to the unnatural combination and has assumed the foreign image as a personal experience. We are looking for magic in the B2B In the B2B area after such examples still in vain, although they would be here just as efficiently. Because each company is supported by people who also act for the well known patterns. Depending on the markets are occupied, and it becomes more difficult, is by the competitors to distinguish all the more helpful it will be to opt for the \”magic\”role of our thoughts and to use them. For the company an image should be built, that literally speaks volumes. This arouses not only a deep interest, but attracts customers and binds. You literally tearing away from the competition. But how can such images or texts look like, without any doubts on the testimony of the quality and the reliability? Three examples of the playful exercise with three examples of production, services and city marketing we are approaching the topic, to a To develop, how to set up these images of the magic feeling.