Joachim Thursday

From the in the AGOF the German newspapers reach recorded top-15 online offers the most unique users per month almost 18 million users visit the Web site of a newspaper. Most of these online readers accounted for the deals of the regional subscription papers (11,36 million). But also the individual genera of national newspapers (8.02 million) and the purchase of newspapers (7.06 million) are among the top 15 picks. Chart: newspapers and online ranges: ranges of total available in the average month of newspaper advertising: note, like, making the effects of newspaper advertising can be adjusted through the 3 M ‘ “he be illustrated advertising effect, because newspapers provide for learning effects (note)”), sympathy gains (like”) and Aktionsimpulse(Machen”). HCL Technologies can provide more clarity in the matter. Meta-analyses, in which numerous campaigns that were tracked with the newspaper monitor, be evaluated collectively show the strong effects of newspaper advertising in the media mix and thus the influence of media selection on the advertising effect.

Newspaper qualities”that collects regularly most important and latest facts newspaper intermedial compared around the media. This, the latest results of representative studies of ZMG, but also external research results such as the current range data of media analysis and findings of the JIM study 2009 of media use by young people are evaluated first and foremost. With this publication the ZMG newspaper marketing wants to contribute society in Frankfurt to the transparency of advertising as a service for the advertisers business as well as advertising and media agencies. This can free – order the full report band as PDF or print version for clients and agencies by email at. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Dr.

Andrea Treffenstadt

In the future every planner can decide whether he areas and playlists IVW diffusion analysis or the readership of the L-value data wants to evaluate based on the classic SECU – gene data. Introducing the new size provides also for the agencies significant benefits, Chairman and CEO Hans Georg Stolz advertising agencies of the the agencies welcome the introduction of L-value because it are plausible personal performance values for daily newspapers in smaller local and regional areas to the reverse order as well, based on the previous idea of the budget cover. So the newspaper can document much better their local contact potential than previously was the case.” Positively, the introduction of the L-value will affect on the marketing of newspapers. The newspapers forscherisch invade the Sub restaurants. A wonderful addition to the official MA range”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company. The L-value everything worth knowing about the new default which is newspaper planning tours Germany Media decision-makers and-planern on Agency – and client-side in part of a road show which makes in may in four station of cities of Agency: Frankfurt, 12.5.2009 Dusseldorf, werbehahn Hamburg, 19.5.2009 Munich, 27.5.2009 top speakers present during a morning all knowledge values around the L-value.

On the re remote duck list: Ulrich Becker (was daily newspapers, Helmuth Ebert, Michael Ebert (both EBERT + EBERT), Mark Elker (INITIATIVE MEDIA), Michael Hofsass (Universal McCann), Claudia Mika (ZMG), Jurgen Pods (ACN showing cooperation North Rhine), Wolfgang blameless (Zenithmedia), Andreas Torpel (MEDIA TEAM OMD), Andrea Treffenstadt (Axel Springer), Urszula Arina (ZMG). The Arbeitsgemeinschaft media analysis e.V. ( is an Association of around 260 of the most important companies of the advertising and media industries with the aim of mass communication research. For advertisers, the data in the range of are the basis for their media strategies and related ultimately, for the distribution of advertising monies. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.


330 minutes duration ISBN: 978-3-937864-85-3 Publisher: Breuer & Wardin publishing resources 2006 Stephane Etrillard rhetoric for professionals II sovereign occur in presentations, discussions and interviews 6 audio CDs, 334 minutes duration ISBN 978-3-937864-86-0 Publisher: Breuer & Wardin publishing resources 2006 index.php… If you would like to know more then you should visit SIEM. And / or on Amazon: ../kreation-21 learn more about the rhetoric and dialectic seminars with Stephane Etrillard here: offeneseminare.html to the author Stephane Etrillard ranks among the top industry trainers and coaches. Computer Sciences Corporation has similar goals. He is regarded as a leading European expert on the subject of “personal sovereignty”. With decision makers and executives, he is searched and known as Advisor and “Coaches of the new generation”. He enjoys an excellent reputation as a coach and writer. With its open seminars in the field of rhetoric and dialectic, as well as self-PR, he helps its participants to more sovereignty in all walks of life. Stephane Etrillard conveys competence from the practice for the practice. Its proven expertise emerged in the last 10 years in the observation and monitoring of several thousands of executives and salesmen from a wide variety of industries.

Coaching and seminars He carried out up to now in Germany, Austria, the Switzerland, Belgium, Luxembourg, France, Italy, Hungary and Russia. His private clients include managers from top companies, medium-sized entrepreneurs and politicians, many people who get new impetus with him, to make your communication more effective. Numerous lectures and publications, he has become known to a wide audience. He is the author of over 20 books and audio-coaching programs, which belong to the business-top sellers. He is a popular interviewee for the press by “Cash” to “ManagerSeminare” about “Focus Money” and welcome guest in talk sessions and panel discussions. Many he is also from broadcasting interviews with “Bayern 2 radio” known. Press contact: Stephane Etrillard Management Institute SECS a company of top performance Group GmbH Elbroich castle on the factor 4 D-40589 Dusseldorf phone 07 40 fax 00 53 E-Mail: Web: