Hiroaki Tanaka Award

The BIKINI BERLIN were brochures with the iF award 2012 in the category communication design awarded the BIKINI BERLIN Retailbroschure, as well as the inserts, designed by the Bochum-based design agency Gregory & Diane visual identity GmbH, were awarded for the second time for the artistic quality of the work. In addition to the in the August 2011 won red dot design award awarded the brochures currently with the iF award in the category of 2012 communication design. The BIKINI BERLIN Retailbroschure as well as the inserts exemplify the emerging worlds of BIKINI BERLIN and reflect the core concept of the revitalisierenden building ensemble at the Zoo in the texts and the images in Berlin. The Retailbroschure magazine-style includes general information about the project, such as land distribution, size and background information also editorial, dealing with the historical site of the BIKINI trend research, BERLIN, architecture. Also you will find interviews, for example with the Berlin retailers and fashion first, tenants of the Bikini House, Andreas Murkudis or with Arne Quinze, BERLIN decisively involved in the architectural design project of BIKINI was. In addition, the brochure provides information about more real estate projects of the Bavarian House construction, the investor of BIKINI BERLIN.

The design of the BIKINI BERLIN brochure is a very clear and straightforward design characterised by, what ultimately the expert jury of the iF Awards, under the direction of Prof. Fritz Frenkler, f/p design GmbH, was able to convince. Frenkler more members of the jury of this year’s awards were among others Andy Payne of the Agency Interbrand of London, Hiroaki Tanaka from GEO design Inc. of Tokyo and Werner Aisslinger of studio aisslinger, Berlin. The iF award, the International Forum Design Hannover recognizes outstanding creative achievements for nearly 60 years. The prestigious label is worldwide recognized as a seal of approval in the design industry.