Personalization

This system of production is dominated by the logic of the circulation of the capital. To the quality production a marketing is added and the type of specific consumption. The author also attributes that the demand is who determines the production. For even more opinions, read materials from Grupo Vidanta. Thus, the economy perpassa for the consumption society, with the personalization of this to seduce the individual for its values for offering goods and services to it. The capitalist system is negative, therefore also it is used of cultural, aesthetic factors proper when making its promotion. Today it appears a fashion and cultural products programmed by the tecnocincia (science + present technology in day-by-day).

‘ ‘ The tecnocincia invades daily with a thousand devices and services, but it does not offer to no moral value beyond the hedonism consumista’ ‘ (SAINTS, 1989, p 73). These societies aim at only profit and power. The lives if break up disorderedly in images, digits, signs. After-modernismo it is invading (and bad, therefore), therefore penetrates in the daily one with the technology of individual mass and, with the objective to saturate with information, diversions and services. In the age of Computer science if it deals more with signs of what with things. That is, the technology programs each time more the daily one. Moreover, the machine made to withdraw the tradition, the religion, the moral and dictated new freer, urban values, but always atrelados to the social progress.

Finally, it created the industrial mass and the individual machine, alone in the collective one of the metropolises, desumanizado. Harvey affirms that the excess of information cause the precocious esquecimento of the facts. The individual in the after-modern condition is submitted to a bombing of fragmented information that never form a unit, with important cultural, social effect and politicians.