According to a recent study by comScore, Germany Europe compared with 61 million mobile users is the largest market for mobile Web usage. Meanwhile, 51% of Germans have a Smartphone and the Tabletverkaufe grew compared to the previous year to 84%. The numbers speak to the topic of mobile business in the future will be a mega boom. All the more important that companies and marketers exploit the potential and is on this development set. But in fact, much of the content of websites and online stores not yet on mobile devices are set.
The solution is: responsive design! What hides behind it and what applies to observe it, explains Philipp RENGER, senior consultant of the online agency MOSAIQ MEDIA. Mr. Renger’s what it with the responsive Web design? The range of devices has grown in recent years. Desktops, tablets and Smartphones differ in their resolution, the presentation of content and in their limit on the volume of data. There were earlier 3-4 different resolutions, there are today dozens different. Most Web pages are not optimized, suitable to represent the content for all these different resolutions.
The challenge of adaptive and responsive Web design is, regardless of the output device and resolution to ensure the ideal representation of the content. The need can eliminates multiple systems that contain a higher maintenance. The advantage is that the functionality of the page can be preserved and a most stringent (brand) experience across all end devices ensures the visitor. How does that work exactly? Responsive Web design dimensions are used in a relation to each other. However, a base value defines the maximum width of the Web page. All other dimensions are then set in relation to the base value. From pixel data are therefore relative values as percentages. Following this adaptation by repositioning, scaling, as well as the hide is a flexible or even flowing website, individual Content elements, responds to the different browsers and output devices.