The price is one of the key buying criteria for customers! The price is the key profit driver in the trade. Systems to the dynamic price optimization further gaining importance due to the increasing price pressure in the E-commerce. But how traders see the dynamic adjustment of prices in the e-commerce? To the Technical University of Chemnitz launches a joint survey with practice partners. Renowned catalogers have already successfully experimented with dynamic prices. Filed under: Mitchel Resnick. But, as the current level of development the majority of traders in E-commerce is so far unknown. The survey aims to reflect the current state of the dynamic price optimization in e-commerce, research and provide figures on this subject the dealers. Under ../umfrage/ can shop owners and dealers the survey by answering fewer questions with their valuable experience enriching. All statements are of course strictly confidential and evaluated anonymously. All participants will receive a comprehensive evaluation on request the study including its positioning in the competition, a magazine BI spectrum, as well as the possibility of free pricing workshop to participate in.