Proper promotion of the site includes several steps. First, we should bring in an appropriate order of the content pages. In order to optimize the site to draw attention to meta tags, keywords and headings. The above described words must contain information about your activities, describe the goods or services, their advantages, as well as the region in which you are extending their services. Enumerating the set keywords in the page content, to make them readable, not only for search engines, but for living people – potential customers. On the quality of keywords depends on the position in search engines, if we approach wrong to compile these words, the site may not appear in search results than ever before. Also, for the successful operation is essential to know the target audience of the site. Required to choose at a certain country or region.
You can spend days, months, carefully adjusting the kind of web – pages to best find your site by search engines, but it will be useless if you can not find the right solution, especially for themselves. Therefore, a major step in any optimization company – search for your target audience and research on what the key phrase to use it to find your site of your subjects. In the next step is to determine with ways to influence the audience. The Internet gives a lot of ways. Among them are the following: advertising on the case and general information sites, banner ads, e-mail marketing, promotion with search engines and directories, exchange links, ratings. Most users of the network involve search engines and directories when searching for information on the Internet, so this type of Internet resources is one of the most visited online.
And placing site links directory is one of the most effective ways to promote your site. Another way to raise your site's ranking in search engines – this is a link exchange. For all the search engines one of the main criteria is the number of links on the site. The principle is this: you place a link to the user-friendly website (usually similar topics) and return to your site and put the link. Text link often works much better than the banner. Also, in addition to free, there are many ways of promoting fee-based, the most common is contextual advertising – Offering Internet – advertising, which ad match the content the web – the page where it is located and which user is visiting. You specify the specific keywords and phrases, and your ad will appear on the search page only when the search query includes the data you have selected keywords. Thus, the advantage of contextual advertising that will attract desired, the target audience. There is a paid link exchange If a site that offers links, is widely known and has many visitors. Placing your link on this site, in most cases provides an increase in the citation index and the site will attract new users. Mailing (spam) previously also were one of the most effective ways to promote products and services, but in recent years such letters are ignored and do not bring the desired effect. And in some cases, advertised sites are recorded in the "black list" and as a result do not appear in search engines, directories, and ratings. Thus, promotion of sites is a long-term and ongoing process whose success depends on professional optimizer. Only with the involvement of these professionals can achieve visible success in promoting the site.